Business-to-business (B2B) is a term commonly used to describe commerce transactions between businesses. While business-to-business activity exists both online and offline, the acronym B2B is today used to describe the online variety, particularly b2b marketing.
Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
The marketing required for B2B is considerably different from traditional marketing due to complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes)
Electronic business methods enable companies to link their internal and external data processing systems more efficiently, to work more closely with suppliers and partners.
The Internet has become an integral component of the relationship management strategy for business marketers. The business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors.
With the advent of b-to-b exchanges, the Internet brought in an enthusiasm for collaboration that never existed before.
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