B2C or Business-to-consumer describes activities of businesses serving end consumers with products and/or services. An example of a B2C transaction would be a person buying a pair of shoes from a retailer.
In the world of online businesses, business-to-consumer applications have become extremely successful in recent years. These applications work as a direct interface between businesses and consumers. The solutions they provide work not only to the advantage of the businesses, but also to that of potential customers. One of the most common examples of B2C applications is a retail website where products or services are directly offered to customers.
Advantages of B2C:
- As business to consumer transactions directly take place between company and consumer, there is no need of a middleman. This makes the available products or services cheaper.
- With the emergence of e-commerce, it is possible to target the global market of consumers easily.
- Companies can operate on decreased, little or even no overhead.
However not all businesses focus their marketing strategies on B2C. While some businesses believe that reaching consumers is a critical aspect, others find it is more profitable to target huge buinesses.
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