Usually, the word Beauty denotes certain characteristics about a person, place or object. It is studied as part of the aesthetics, sociology and culture. It is one of the most commercialized words of today. Beauty standards and practices have changed over time.
The experience of beauty is often termed as a balance and harmony with nature. At times, beauty and physical attractiveness are used synonymously. But, they are two different entities. Physical attractiveness refers to the perception of the physical traits of an individual whereas beauty is a combination of inner and outer beauty.
During the early 20th century, beauty products were basically made at home, the recipes being passed down from mother to daughter and generation to generation. As per the 2004, health report, Americans spent approximately $12.4 billion on cosmetics. The result indicates that, more than 33% of money are being spent by individuals today. The study also revealed that, women on an average spent 19 minutes per day treating and altering their faces. One of the main reasons behind this, is the increased number of advertisements that show beauty products as women's right and independence.
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